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Of the 79 million adult women in the U.S. who use the Internet, more than half use social media such as Facebook, Twitter and blogs weekly. Most use sites like Facebook to keep up with friends and family.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This same study showed that of these 42 million women who use social media, those who blog are more actively engaged with it. Blogs are now regarded as trusted sources of information and have considerable influence on what consumers buy – 45 percent of survey respondents said they decided to purchase an item after reading about it on a blog. Women bloggers are more likely to be tech-savvy and invest time searching for new products online. These women also are regarded as the influential decision-makers of their households, a prime marketing target. Have you seen any recent posts about your brand on a blog? From a business perspective, bloggers should be a part of your marketing strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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SOURCE: Compass Partners, LLC. 2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners. April 2009;
“42 Million U.S. Women Use Social Media: Blogs Most Influential.” Small Business Trends, Anita Campell, May 10, 2009.